The Molteni Group, one of Italy’s leading international furnishings companies, has presented its first digital project: #HouseOfMolteni. It will consist in a series of video interviews, an interview of 10 questions and artistic photographs that will be presented on the group website, moltenigroup.com, and on the social channels. Twelve protagonists for twelve stories. They are international trendsetters and influencers who open their homes and chat about their lifestyles.
Olivier Zahm, founder and editor-in-chief of Purple Fashion Magazine, is the art director for the project launch. He is a renowned curator and has worked with over 150 exhibitions of contemporary art throughout the world, including institutions like PS1, MoMA, and Centre Pompidou. He also has contributed to several publications such as Vogue Russia, L’Officiel Homme, P Magazine, Flaunt magazine and Lui Magazine.
The first three stories regard artists from the fashion and photography world.
Massimo Giorgetti was born in Rimini in 1977. Fashion was an early passion to him, he first started working for the most important boutiques in Riccione and in showrooms distributing international brands. 2008 was the turning point year and in partnership with Paoloni Group, he starts his own MSGM brand. MSGM and Massimo Giorgetti were celebrated as one of the best revelation of the year 2010 by “Who’s on next” contest sponsored by Vogue Italia.
The armchair D.154.2, was designed for one of Gio Ponti's project: the villa of the Planchart collectors in Caracas (1953-57). It is part of the Gio Ponti Collection, which was curated by Molteni&C under the artistic direction of Studio Cerri & Associati. www.molteni.it
Camille Bidault-Waddington became passionate about fashion at an early age while living in Rouen with her mom who had subscriptions to almost every fashion magazine of the time. It was in 1997 when Camille moved to London that she started meeting editors as well as designers, and she began her career as freelance fashion stylist at Dazed & Confused and later shooting for The Face and Self Service.
Camille now lives in Paris, where she works as consultant as well and her collaborations see names such as DVF, Schiaparelli, Max Mara, Fendi. She regularly contributes for M Le Monde, AnOther, Double, Re-Edition, Purple, Dazed.
Panna Cotta low table oval or round. At once delicate and heavy, the paradox lies in the use of materials such as marble and iron to achieve a fragile stability. www.molteni.it
Doug Aitken is a contemporary American artist known for installations incorporating video, photography, sculpture, and performance. He creates moving works intended to take the viewer unaware, eliciting responses that are unexpected and profound.
Born in 1968 in Redondo Beach, CA, Aitken went on to study at the Art Center College of Design and moved to New York in 1994. His work can be found in the collections of the Art Institute of Chicago, the Metropolitan Museum of Art in New York, the Museum of Contemporary Art, Los Angeles, and the Walker Art Center in Minneapolis, among others.
Designed in 1953, the D.153.1 armchair is part of the furniture of Gio Ponti’s private house in via Dezza in Milan. The re-edition is produced by Molteni&C based on the original drawings from the Ponti archives. www.molteni.it
All the photos are taken from moltenigroup.com