EPOCA FIORUCCI

 
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A year after the British Janie and Stephen Schaffer decided to give new life to the brand, the International Gallery of Modern Art of Ca 'Pesaro in Venice celebrates with an exhibition the designer Elio Fiorucci, defined by many as "the champion of democratic fashion”. The title of the retrospective, which illustrates the creative genius of the artist who died in Milan in 2015 at the age of 80, is "Epoca Fiorucci", and it will be held until 6 January 2019. Curated by Gabriella Belli and Aldo Colonetti with Elisabetta Barisoni and the collaboration of Floria Fiorucci, the exhibition focuses on his extraordinary biography together with his creations. Clothes and accessories, but also posters, documents and the most varied objects describe the "Fiorucci philosophy" for which a shop is not just a store, but is "a relationship between feelings, thoughts, languages ​​and different souls".

Son of a shoes retailer, Fiorucci demonstrated a unique personality in the field of fashion. At the end of the sixties, with the opening of his shop in Galleria Passarella, designed by the sculptor Amalia Del Ponte, he brought to Milan the transgressive spirit of the Swinging London. What we could define as the first concept store, became a reference point for young people looking for inspiration and cultural contaminations. And the same happened in 1976 with the store in New York, where it was possible to meet different stars like Andy Warhol, Keith Haring, Jean-Michel Basquiat and Madonna. Fiorucci was probably the first to create a perfect mix of fashion, art, music and architecture, a today normal melting pot but so revolutionary at the time.